About Headshots and Corporate Photography
Traditional Indoor & Corporate Sessions
Traditional headshots are most commonly used for corporate catalogs, brochures and advertising collateral, company publications, press releases, annual reports, marketing materials, articles and ‘Our Team’ and ‘About Us’ sections on company websites. Liliane Blom’s indoor setting features a non-dramatic, simple-lighting setup for the most flattering shot of you that highlights your aptitude, intellect, and professionalism.
Before and After
Clients will sometimes come to me with a photograph they are unhappy with and ask me for something that feels more authentically like them. Below is an example of the before photo from the company’s website featuring Cheiron’s CEO and two “after” shots from an in-office photo shoot done on location in their corporate headquarter.
Outdoor & Creative Sessions
With a desire to stand out and make a statement, many clients opt for our more creative or in-the-field headshot sessions. Without sacrificing the power of a simple background, we find the environment that best complements you; that is, whatever makes you feel relaxed, confident and free to be you. From musicians, private instructors and writers to models, artists and personal chefs, our goal at Liliane Blom Photography is to capture the essence of you so you can keep doing what you love most.
Both simple and powerful, headshots fit today’s marketing demands and can be used in all areas of your personal branding strategy. And with the growing participation of online consumers and potential clients, your headshot allows people to connect a face with a virtual identity. Headshots should look and feel timeless like all strong trademarks, but keep in mind styles change, so we encourage you to update your headshot every year or two so your shot stays consistent with your product.
Social Media and other uses of head shots
Take the time to let Liliane capture you in your finest light so you can put your best face forward in the impactful world of internet communication. Use your headshot to build visibility of your logo and connect with potential clients and networks through professional and social media sites, such as LinkedIn, Twitter, Google+, your Blog avatar, forum and account profiles, and anywhere you have a presence online. From the signature of your email to your online profile shot, a professionally-taken headshot shows people you care about the details and your personal appearance, direct reflections of how you handle your business.
Why do I need a headshot?
Whether you’re a corporate executive, small business person or aspiring musician, your headshot is your logo. As one of your chief marketing tools, this logo gets you noticed and gets you work by connecting people to your brand through an image of you that reveals your personality and conveys your approachability, friendliness and professionalism. You only get once chance to make a first impression. Why not make one that people will remember?
What is a great headshot?
A great headshot isn’t just a photograph taken with expensive equipment; it relies instead on a combination of the lighting, poses, expressions and compositions that bring out your personality naturally. To look natural, you need to feel comfortable. Only you can bring your personality to the shoot, but a great headshot photographer, like Liliane Blom, can spot it, capture it and ensure it comes through in the final product. Throughout your session, Liliane knows how to help you relax, positioning you towards the camera in genuine form, and most importantly what to say to evoke those warm, spontaneous expressions that make your personality shine through the lens.
How do I prepare for my headshot session?
The camera pulls out what you’re feeling, so come prepared feeling your best. Get plenty of sleep the night before, eat light and healthy the day of the shoot and, gentlemen, don’t forget to shave. Consider hiring a professional makeup artist or hair stylist, but don’t switch up your normal hygiene regime just before the shoot as new skin cleansing or hair care products could bring about unexpected results.
What do I wear for my headshot session?
Keep your style simple. Light to medium-dark colors are generally more flattering than dark green, black or navy. Avoid all-white and busy patterns that distract from your face. As implied in its’ name, a headshot consists of your head and upper shoulders, so choose something that falls well on your collarbone and flatters your neckline. Most importantly, remember to relax and bring your smile.